{"id":17456,"date":"2016-08-31T19:32:30","date_gmt":"2016-08-31T17:32:30","guid":{"rendered":"http:\/\/watchthis.hu\/?p=17456"},"modified":"2016-08-31T19:32:30","modified_gmt":"2016-08-31T17:32:30","slug":"david-croteau-a-media-mint-uzlet","status":"publish","type":"post","link":"https:\/\/popcornmozi.hu\/index.php\/2016\/08\/31\/david-croteau-a-media-mint-uzlet\/","title":{"rendered":"David Croteau-A m\u00e9dia mint \u00fczlet"},"content":{"rendered":"<h2>Adatlap<\/h2>\n<p><strong>Szerz\u0151:<\/strong>William Hoynes, David Croteau<br \/>\n<strong>C\u00edm:<\/strong>A m\u00e9dia mint \u00fczlet &#8211; Nagyv\u00e1llalati m\u00e9dia \u00e9s k\u00f6z\u00e9rdek<br \/>\n<strong>Kiad\u00f3:<\/strong>Wolters Kluwer Kft.<br \/>\n<strong>Kiad\u00e1s \u00e9ve:<\/strong>2014<br \/>\n<strong>Web\u00e1ruh\u00e1z:<\/strong><a href=\"http:\/\/www.lira.hu\/hu\/ekonyv\/tarsadalomtudomany-1\/jog\/a-media-mint-uzlet-nagyvallalati-media-es-kozerdek-ekonyv-epub-mobi-1#bovebb_ismerteto\" target=\"_blank\" title=\"David Croteau-A m\u00e9dia mint \u00fczlet\" rel=\"noopener\">lira<\/a><\/p>\n<h2>Tartalom:<\/h2>\n<p>A m\u00e9diapiac m\u0171k\u00f6d\u00e9s\u00e9r\u0151l \u00e9s annak a k\u00f6z\u00e9rdekre gyakorolt hat\u00e1s\u00e1r\u00f3l nemigen sz\u00fcletnek magyarorsz\u00e1gi elemz\u00e9sek. A m\u00e9dia gazdas\u00e1gi szempontjainak \u00e9s a demokratikus nyilv\u00e1noss\u00e1g m\u0171k\u00f6d\u00e9s\u00e9nek egym\u00e1shoz val\u00f3 viszonya, esetleges \u00fctk\u00f6z\u00e9sei ett\u0151l f\u00fcggetlen\u00fcl is id\u0151r\u0151l id\u0151re felbukkannak a k\u00f6zbesz\u00e9dben, de m\u00e9lyrehat\u00f3 vizsg\u00e1latuk ez id\u00e1ig elmaradt. Ha tudom\u00e1nyos ig\u00e9ny\u0171 magyar szakirodalom nincs, \u00e9rdemes a megl\u00e9v\u0151 k\u00fclf\u00f6ldi forr\u00e1sokhoz fordulni, ann\u00e1l is ink\u00e1bb, mert a m\u00e9diapiac logik\u00e1ja a nyugati civiliz\u00e1ci\u00f3 orsz\u00e1gaiban \u00e1ltal\u00e1ban azonos vagy legal\u00e1bbis nagyban hasonl\u00f3; a meghat\u00e1roz\u00f3 szerepl\u0151k mindenhol ugyanazon, vagy ugyanolyan elv szerint m\u0171k\u00f6d\u0151 \u00f3ri\u00e1si nemzetk\u00f6zi v\u00e1llalatok. David Croteau \u00e9s William Hoynes k\u00f6nyve a m\u00e9dia \u00fczleti m\u0171k\u00f6d\u00e9s\u00e9nek alapjait v\u00e1zolja fel. <\/p>\n<p>Az elemz\u00e9s az Egyes\u00fclt \u00c1llamokra f\u00f3kusz\u00e1l, de tanuls\u00e1gai Eur\u00f3p\u00e1ban is megsz\u00edvlelend\u0151k. Nagy \u00e9rdeme a k\u00f6tetnek, hogy a hosszas elm\u00e9leti elemz\u00e9sek helyett gyakorlati p\u00e9ld\u00e1k \u00e9s j\u00f3l \u00e1ttekinthet\u0151 t\u00e1bl\u00e1zatok t\u00f6mkeleg\u00e9n kereszt\u00fcl mutatja be a m\u00e9diapiac gazdas\u00e1gi m\u0171k\u00f6d\u00e9s\u00e9t, a k\u00f6z\u00e9rdek k\u00e9pviselet\u00e9nek oly m\u00e9rt\u00e9k\u0171 elhalv\u00e1nyul\u00e1s\u00e1t, ami az USA m\u00e9diapiac\u00e1t arra k\u00e9szteti, hogy m\u00e1r retorikai szinten se mer\u00fclj\u00f6n fel benne a demokratikus nyilv\u00e1noss\u00e1g szolg\u00e1lata. A k\u00e9rd\u00e9s nem az, hogy a k\u00f6tetben is egym\u00e1ssal verseng\u0151 modellek k\u00f6z\u00fcl melyik &#8211; a piaci vagy a nyilv\u00e1noss\u00e1got hangs\u00falyoz\u00f3 &#8211; ker\u00fcl ki gy\u0151ztesen, hanem, hogy mik\u00e9nt lehet k\u00f6z\u00f6tt\u00fck megfelel\u0151 egyens\u00falyt tal\u00e1lni, \u00e9s hogyan lehet ezen egyens\u00faly tiszteletben tart\u00e1s\u00e1ra k\u00f6telezni a m\u00e9diapiac szerepl\u0151it, valamint a szab\u00e1lyok betart\u00e1sa felett \u0151rk\u00f6d\u0151 \u00e1llamot.<\/p>\n<h2>Beleolvas\u00e1s a k\u00f6nyvbe:<\/h2>\n<p><a href=\"https:\/\/books.google.hu\/books?id=pYKyAwAAQBAJ&#038;printsec=frontcover&#038;hl=hu&#038;source=gbs_ge_summary_r&#038;cad=0#v=onepage&#038;q&#038;f=false\" target=\"_blank\" title=\"David Croteau-A m\u00e9dia mint \u00fczlet\" rel=\"noopener\">David Croteau-A m\u00e9dia mint \u00fczlet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adatlap Szerz\u0151:William Hoynes, David Croteau C\u00edm:A m\u00e9dia mint \u00fczlet &#8211; Nagyv\u00e1llalati m\u00e9dia \u00e9s k\u00f6z\u00e9rdek Kiad\u00f3:Wolters Kluwer Kft. Kiad\u00e1s \u00e9ve:2014 Web\u00e1ruh\u00e1z:lira Tartalom: A m\u00e9diapiac m\u0171k\u00f6d\u00e9s\u00e9r\u0151l \u00e9s annak a k\u00f6z\u00e9rdekre gyakorolt hat\u00e1s\u00e1r\u00f3l nemigen sz\u00fcletnek magyarorsz\u00e1gi elemz\u00e9sek. A m\u00e9dia gazdas\u00e1gi szempontjainak \u00e9s a demokratikus nyilv\u00e1noss\u00e1g m\u0171k\u00f6d\u00e9s\u00e9nek egym\u00e1shoz val\u00f3 viszonya, esetleges \u00fctk\u00f6z\u00e9sei ett\u0151l f\u00fcggetlen\u00fcl is id\u0151r\u0151l id\u0151re felbukkannak a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-17456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allam-jog"],"_links":{"self":[{"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/posts\/17456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/comments?post=17456"}],"version-history":[{"count":0,"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/posts\/17456\/revisions"}],"wp:attachment":[{"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/media?parent=17456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/categories?post=17456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popcornmozi.hu\/index.php\/wp-json\/wp\/v2\/tags?post=17456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}